Overview
Zift Solutions provides powerful tools to syndicate marketing programs. With Zift Marcom, companies that create marketing materials can easily make the materials they produce usable by the hundreds of partners that want to promote their messaging. Likewise, with Zift Webcom, companies can pick up professional marketing programs provided by their suppliers that are ready to run.How Syndication Works
Syndication starts with a company (i.e. the publisher) that would like to provide marketing programs to partner companies (i.e. subscribers).
The publisher takes its current marketing programs, loads them into Zift Marcom, and uses Zift technologies to easily specify areas that will be adjustable by the
subscribers.
The marketing programs are routed for approval and distributed to the appropriate subscribers. The subscribers are then notified by email that
new materials are available (or that new versions of their existing material exist).
The subscribers go into Zift Webcom to personalize and run
any new programs or to accept any new changes to existing marketing
content. Zift Webcom also provides access to any sales leads that the syndicated materials have generated.
