Zift Marcom extends the reach of your marketing campaigns, transforming your current marketing collateral into syndicated content. This syndicated content is provided in a framework that allows your business partners to personalize and easily leverage what they receive. By delivering syndicated newsletters and offers, enhancing websites, improving lead collection and running fully integrated multi-touch marketing campaigns, Zift makes it possible for companies to efficiently improve the sales capabilities of their partner communities.

Let Your Marketing Programs Increase Your Partners' Sales

You currently have webpages that describe your products and services. You are already producing premium content like webinars and white papers. You are providing newsletters and promotions around special offers. This is 90% of what your partners want, but because it is not branded and personalized for your partners, these materials aren't getting used as effectively as they should. Zift quickly and easily addresses these challenges.

• Partner's Site/Your Information: Zift's browser plug-in can easily clip areas of your website and use the underlying information to generate distributable widgets. Configuration options are then enabled that allow partners to incorporate the widgets into their website in a way consistent with their branding. As you update your marketing information in the widgets, your partners are notified and they can accept the new content. They simply accept the changes and your new marketing content immediately appears on your partners' websites.
• Your Mailing/Partner's Contacts: Zift allows you to take newsletters or offers you have created and set up areas that can be personalized on a partner-by-partner basis. The content is then syndicated out to participating e-mailing platforms where the partners attach their own contact lists, execute the mailings, and track the results.
• Your Event/Partner's Follow-up: Zift's panel widgets allow for form registration to be incorporated into your partners' websites. This allows each partner to promote and register participants to an event, and have immediate access to the leads that this activity generates.

As you continue to use Zift, the advantages of syndicating your marketing programs will continue to grow. In addition to the capabilities mentioned above, you will have instant access to historic data and analytics providing insight into how your marketing resonates when distributed through your partner network. These analytics not only allow you to improve the performance of your partners but also help to improve the quality of your marketing efforts in general.

To get started, sign up for a free trial or call (919) 882-2133 for more information.