Smarter Channel Partnerships Drive Bottom-Line Results
As a channel marketer, you benefit from smarter partnerships, smarter leverage, smarter control, and smarter visibility with Zift. You increase the power of your marketing dollar by improving partner adoption, time-to-market, and the effectiveness of your campaigns. Easy to use and easy to manage, Zift helps you reach your best prospects and drives more profit to the bottom line.
| Representative Results of Channel Marketing Automation | |
|---|---|
 Lead volume increased by 40% |
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| Cost per lead reduced by 30% |
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| Partner participation up by 80% |
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Smarter Partnerships: You drive more revenue from channel partners.
Zift's channel marketing automation solution puts into place a complete marketing system that allows you to take the marketing materials you've created and automatically transform them for use throughout your channel network. You reach prospects and customers with the most effective campaigns possible, continuously updated with the latest product and service information and fine-tuned to maximize results.
Smarter Leverage: You lower the cost of marketing.
By streamlining processes and increasing economies of scale, you reduce the complexity of marketing. No more duplication of effort or uneven execution by your partners. You create a campaign once and Zift automatically tailors it to each channel partner's brand, spreading the cost of marketing across your entire network.
Smarter Control: You manage brand identity for optimum success.
With Zift's channel marketing automation, you leverage the power of your national brand by controlling the core messaging and your brand identity. At the same time, the Zift solution allows each campaign to reflect the focused selling expertise of your channel partners. Your marketing achieves the right balance between national brand clout and specialized channel expertise.
Smarter Visibility: You get the reports you need for continuous performance improvement.
Zift provides instant access to analytics that reveal what campaigns are working and which channel partners are the most successful. At a glance, you have a dashboard that reveals results in the aggregate, with the ability to drill down to the information you need to improve sales channel effectiveness.
