BENEFITS - Channel Partner

Improve the Marketing Reach of Your Channel Partners

Increasing partner participation in your channel marketing program is half the battle. Zift accomplishes acceptance through ease-of-use, automatic customization, and direct access to leads generated. Zift serves as a bridge between the channel marketer and the entire partner network, building trust and strengthening the partner relationship.

Improved Utilization: More channel partners will participate in your programs.

Zift provides a turnkey marketing solution, so that channel partners can simply select a campaign and the execution happens automatically. In addition to offering effortless implementation, Zift gives channel partners the confidence that their own brands and messaging will be incorporated according to their specifications.

Improved Synergies: Channel partners generate more leads with an integrated marketing strategy.

The Zift solution effortlessly builds a multi-touch, multi-channel marketing program that utilizes the hottest new techniques and vehicles. Partners take full advantage of the most cost-effective combination of email, AdWords, ad retargeting, direct mail, telemarketing and other proven marketing tactics.

Improved Focus: Channel partners will increase speed to market.

Because the Zift channel marketing programs happen automatically, your channel partners can focus on what they do best: sales. They can spend their time following up on qualified leads. They can sell based on the features and benefits that resonate most with their markets. And they can customize the messaging with their knowledge of the territory and the needs of their prospects and customers.

Improved Access: Channel partners have direct, immediate access to leads.

A lead is never as hot as the first moment the prospect raises his or her hand. Partners have instant visibility into the qualified leads generated by each campaign, and they can follow up right away, fully informed about what prompted the prospect's interest.