Making It Easy for Partners to Leverage Your Marketing
Zift Engages Partners in Multi-Channel Campaigns
As a channel marketer, you already create 90% of the materials, content, and campaigns that your channel partners want and need to be most effective selling your products and services. You currently have web pages that describe your products and services. You already produce premium content like webinars and white papers. You develop newsletters and create marketing campaigns around special offers. Your channel partners are likely not taking full advantage of your marketing program because it's not branded and personalized to reflect their brands, incorporate their knowledge of their particular niche or territory, and demonstrate the value they bring to the table. Zift quickly and easily addresses these challenges.
You share the customers. You should share the messaging and the system to reach them.
Whether your channel partners are VARs, integrators, or sales agents, they are your direct line to the marketplace you're trying to reach. You need to empower your partners to reach prospects and customers with multi-channel marketing campaigns that work, with accurate and timely content, with integrated programs that build synergies, and with visibility into results so you know where and how to allocate resources.
At Zift, we know that a successful sales channel system relies on a strong commitment on both sides of the channel system. From the development of our software platform, to our business model and the dedicated customer support we provide, Zift serves as a bridge between the channel marketer and the channel network. We help you maximize the effectiveness of your marketing and increase the revenue generated through your indirect sales channel.
Control, customization, buy-in — three keys to sales channel strength
The Zift solution allows you to manage your messaging, campaigns, and brand usage while fully supporting the needs of your channel partner. We serve as your advocate for the network-wide distribution of effective marketing campaigns and accurate, up-to-date content. And we position ourselves as the channel partner's advocate for the effective customization of your materials, so that they have the flexibility to personalize materials without diluting your brand and product message.
Our unique business model gets buy-in from the channel partner right from the start; they evaluate the Zift platform, understand the benefits, and participate financially, which leads to a stronger commitment and higher rate of utilization. As a result, they experience true empowerment in the sales process, including lead tracking, management, and visibility into results.
Zift provides hands-on service to guarantee success.
Zift's account team takes a hands-on approach. Channel partners work with a dedicated representative who walks them through every step of registration, set-up, and program use. Our team makes sure that each channel partner implements your content and campaigns quickly and easily. We share best practices to continuously improve results, and our personal attention means they have a partner in their marketing success.
