Running Channel Programs Effectively
Zift Marcom: Channel Marketing Automation for Marketers
Zift Marcom extends the reach of your marketing campaigns, transforming your current marketing programs into a distributed marketing machine. And it converts your collateral into syndicated content that fully supports your indirect sales channel. The marketing programs and content are provided in a framework that allows your channel partners to personalize and easily leverage what they receive. By delivering syndicated newsletters and offers, enhancing websites, utilizing social media, improving lead generation, and running fully integrated, multi-touch marketing campaigns, Zift makes it possible for companies to efficiently improve the sales capabilities of partner networks.
When it's all about you, your partners won't use it.
As a channel marketer, you produce a wealth of material to promote your products and services, but these materials only account for your side of the channel marketing equation. Unless your channel partners can customize these materials for themselves, they're not likely to use them. And that's where the traditional system breaks down. Channel partners generally don't have the time or resources to adapt marketing materials for their own use, and it's not realistic for channel marketers to create unique collateral for each of their many channel partners. Zift's patent-pending technology changes this dynamic.
The Zift technology automates the process of adapting one piece of collateral to match the branding guidelines of hundreds of independent channel partners. With Zift Marcom, you have the power to cost effectively deliver individual campaigns tailored to each of your partners. The partners simply approve the campaign, and off it goes. A once labor-intensive process becomes virtually a nod-and-a-click, and that means partners will embrace your marketing processes like never before.
Zift analytics are your key to increasing return on marketing investment (ROMI).
You can only improve what you measure. When channel partners promote your products using different platforms for the delivery of different marketing efforts — some of which they created independently, you have no way to optimize your channel partner campaigns. With Zift Marcom, the analytics you need to fine tune your channel marketing process is always right at your fingertips. With the Zift platform handling your channel partners' delivery across the range of marketing activities, Zift Marcom brings together detailed statistics about what's working and what's not, giving you the information to both improve the processes and to understand the ROMI provided by your campaigns.
