The Power to Automate Channel Marketing Campaigns
Zift's Complete Channel Marketing Automation Solution
Zift Solutions provides powerful tools to automate channel marketing campaigns and deliver syndicated content. The Zift platform has two components designed to work together efficiently to strengthen the partnership and success of the sales channel. Zift Marcom allows channel marketers — companies that sell through indirect sales channels — to automatically transform marketing campaigns into programs that are customized and readily usable by their channel network, whether it's 50 partners or thousands. Zift123 empowers the channel partner — resellers, integrators, and independent sales agents — to utilize the latest product and services content and marketing programs, incorporating their own brands and messaging to create a complete marketing program that reflects the true channel partnership.
How the Zift Channel Marketing Automation solution works
We've designed our Channel Marketing Automation solution to make it easy for you and your channel partners. It begins with content and marketing campaigns that you've already created to reach prospective customers. You can either put it in place or the Zift team can do it for you. The system lets you specify those areas that can be customized by the channel partner. Channel partners automatically receive email notification when new or updated programs, materials, and content are available. With one click, the partners can use Zift123 to personalize and run any new programs or to accept any new changes to existing marketing content. Zift captures all campaign metrics so that both channel marketer and partner know the success rates of each effort, from lead generated through to the sale.
