Your Latest Messaging Instantly On Your Partners' Websites
Content Syndication Solutions That Automatically Keep Channel Partner Websites Up To Date
The key to a successful channel partner program is to let channel partners focus on where they add the most value, while making everything else they do to be your partner as easy as possible. A good step in this direction is to offer content syndication.
With content syndication your latest messaging is displayed directly on your channel partners' website. This can include a multi-layered experience with rotating offers, videos, lead capture forms, and downloads such as white papers and case studies. All the syndicated content dynamically adjusts to meet the partners' websites look and feel and can be extended with partner specific content.
Content syndication can be deployed as a stand-alone solution, or can be enhanced by combining the offering with other marketing tactics. For example, when content syndication is combined with Channel Email Enablement, the analytics show each visitor by name and send an alert to the prospects' sales representative. Another example is to create an advertising audience from the visitors of the syndicated content. These audiences can then be used by Zift Solutions' Internet Ad Buying module to place targeted banner ads on general websites that members of that audience happen to be visiting.
Benefits of Content Syndication
- Keep channel partners consistent in their online messaging
- Enable partners to automatically include the latest offers on their websites
- Provide timely delivery of co-branded marketing materials to channel partners
- Deliver real-time analytics both to you and your partners showing how content is consumed
- Provide reports showing how partners compare against each other in generating attention
- Generate new qualified leads for partners
Additional Resources
Content syndication can also be facilitated by bringing in content from outside services. Zift Solutions can seamlessly integrate with services like FeedForAll Content Syndication to supplement the content being distributed to partners.
Current discussions around content syndication can be found on our blog, by clicking the tag Content Syndication.
