Internet Ad Buying Made Easy For Partner Communities
Targeted Ad Buying Made Easy
Internet Advertising is one of the most cost effective ways to generate new leads, but only if it is done right. This includes providing high value offers to generate lead data, optimizing landing pages, effectively choosing keywords and segmentation data, leveraging retargeting, and coordinating ad buys so that channel partners aren't driving up advertising costs.
Zift Solutions' platform takes care of all these advertising complexities. Channel partners simply specify an amount they would like to spend and start seeing the leads come in, all at a cost that is a small fraction of what they would pay if they tried to put together these campaigns themselves.
Not only does this make it easy for channel partners to effectively utilize ad buying in their marketing mix, but it also opens up new possibilities for their suppliers. Complete analytics are provided across the channel partner community so that campaign effectiveness can be monitored and optimized, and unique channel centric strategies can be employed. For example, it's not effective for a vendor to buy keywords related to their competitors, but buying competitors key words is a very effective strategy for channel partners who are experts in an industry.
Advantages Of Using Zift Solutions For Ad Buying
- Turn-key easy for Channel Partners to utilize effective Internet advertising
- Cost effectively leverage high value assets as offers across channel partner community
- Leverage advanced segmentation to optimize ad purchases
- Coordinate ad buys to avoid bidding up prices
- Ability to integrate follow-up with telemarketing and automated email nurturing
