FEATURES - Lead Distribution For Channels

Leads Distributed To Your Partners' CRM systems

Leads Distributed to Your Partners CRM systems with activities reported back

With Zift Solutions' Lead Distribution, leads are assigned out from a supplier to their channel partners. This provides several advantages for both suppliers and channel partners.

For the suppliers, not only is the distribution automated, but the tracking of ongoing activities is also automated. After a lead is distributed to a partner through a marketing automation system, the supplier is notified about additional activities that happen around this lead. These activities include both marketing touches as well as pipeline activity. For example, if leads are assigned to opportunities, pipeline reports on channel partner activity are automatically passed back to the supplier.

Channel partners also get significant benefits from Zift Solutions' Lead Distribution. The partners no longer have to manually enter the information provided from their supplier into their CRM system. This not only reduces the amount of effort required, but also provides a much deeper level of information on a lead. Details sent to the CRM system include all the marketing activities that led to the lead becoming qualified. The information might include details like the amount of time the lead spent on various pages of the supplier's corporate website and the whitepapers that the lead has downloaded.

Benefits of Zift's Lead Distribution

• Integrates with your marketing automation system to distribute leads
• Enable partners to automatically have leads added to their CRM system
• Provides full lead management interface for partners that have not implemented a CRM system
• Supports "no login" solutions, with leads optionally delivered by email directly to sales
• Reports back about activity on delivered leads, allowing both pipeline and closed activity reporting
• Fully integrates with Zift's marketing automation activities, allowing warm leads to be nurtured by a channel partner until they are ready for sales