FEATURES - Marketing Automation

Marketing Automation For Channel Partners

Marketing Automation That Integrates a Complete Suite of Marketing Activities for Channel Partners

Marketing Automation is about coordinating marketing activities so they complement each other, measuring results across activities, and triggering sales at just the right time to follow up on profitable leads. While Zift Solutions can provide just one marketing activity type to a channel partner community, marketing automation allows Zift Solutions to provide multiple activities that work together to provide even more value.

With marketing automation your channel partners get leads sent to their sales people at the right time, turn-key delivery of marketing, leverage of proper behavioral segmentation, and "closed loop" reporting to identify ROI.

Benefits Of A Marketing Automation Platform

  • Turn-key execution of coordinated campaigns using a variety of marketing activities
  • Consolidated reporting across marketing activities
  • Detailed lead scoring across multiple prospect touch points
  • CRM and deal registration integration

Marketing Activities That Can Be Activated For Channel Partners

  • Content Syndication
  • Shared Analytics
  • Internet Ad Buying
  • Social Media Syndication
  • Channel Email Enablement
  • Newsletters
  • Telemarketing
  • Print Solutions